Creative Wine Bottle Labels Drive Sales
Very few wine drinkers recognize the importance of wine bottle labels, but they can really have a tremendous impact on the success of a brand. Most people would only be worried about how a wine tastes, and this is understandable.
At the same time, a business perspective lends a lot of insight to the impact that any labels on wine bottles can have. With thousands of wines available in stores, one may be at a loss with respect to what kind of wine to select. This becomes more difficult for someone who doesn’t know the wine world too well.
Smart makers of wine will choose a label that somewhat resembles the wine inside the bottle. Letting your potential buyers know what to expect is a difficult thing to visually communicate, but casual wine drinkers may not know what the implications of a certain region, harvest, or year carry. As a result, the label goes a long way.
There have been plenty of funny and creative wine bottle labels during recent years, and the number of them continues to increase since makers acknowledge the fact that the right label can and will boost sales. Here are two that I’ve really enjoyed.
The first wine bottle with a funny label that comes to mind is “Frog’s Piss” red wine, which comes from a French maker with an obvious sense of humor.
While it may not sound at all appealing for a drink, it definitely strikes itself as a memorable wine variety, and you can be sure that many will be curious enough to sample the wine themselves.
One more that I’d like to talk about is Cleavage Creek wine. The name should give you an idea as to what this wine label involves, and this Napa Valley cabernet surely draws some attention to the bottle.
One could easily call this eye candy, to say the least!
Read this author’s blog, which speaks of wine label template ideas and more.
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